Group and CSR
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The group remains committed to social responsibility and community service, based on the values and moral principles that govern the group as a whole, and are integral to its identity as a prime financial, banking and investment group in the region. The group has continued to devise more channels and tools by which to demonstrate its loyalty to society and the people of its community. Samba has worked assiduously to develop community service strategies and deepen an institutional approach that enriches the lives of people and makes a positive change to their conditions. Samba has adopted programs and initiatives aimed at meeting the needs of local communities and supporting sustainable development. These initiatives reflect Samba's firm commitment to the principle of “social solidarity” and are in line with the group’s continuous support for community service that affects the community and its citizens.