Corporate Social Responsibility Perspective

At Samba, we cultivate and grow our social capital by focusing on activities that build upon our core business, enhance our brand, engage our customers, and inspire and empower our people.


In essence:

  • CSR is a philosophy, a code of conduct and a concept of doing business in a manner which optimizes the interest of our stakeholders.
  • CSR requires us to think of our core business as a civic good.
  • CSR creates duties to stakeholders similar to fiduciary duties to shareholders, governed by selected priorities and subject to time and maturity cycle.
  • CSR is a process that evolves over time and requires ongoing communication with our stakeholders.