Corporate Social Responsibility Perspective
Intro: 

At Samba, we cultivate and grow our social capital by focusing on activities that build upon our core business, enhance our brand, engage our customers, and inspire and empower our people.

Details: 

In essence:

  • CSR is a philosophy, a code of conduct and a concept of doing business in a manner which optimizes the interest of our stakeholders.
  • CSR requires us to think of our core business as a civic good.
  • CSR creates duties to stakeholders similar to fiduciary duties to shareholders, governed by selected priorities and subject to time and maturity cycle.
  • CSR is a process that evolves over time and requires ongoing communication with our stakeholders.